I’m in my third decade of selling software.  What’s amazing to me is how much easier it is today to market and sell software over the Web, versus back in the “old days” when we had to mess with disk duplication and mailing, snail mail correspondence, cashing checks and postal orders by hand, and providing support through dialup electronic bulletin boards.

Perhaps the greatest change is how relatively easy it is today to launch an effective global marketing campaign on a limited budget.  If you’re selling software that provides true value at a reasonable price, you don’t need a Microsoft-sized budget to reach your potential customers.

So here are a few suggestions for an inexpensive marketing campaign.

Article at DevTopics